GDPR: HOW IT IS GOING TO AFFECT THE MOTORSPORT INDUSTRY?
GDPR: HOW IT IS GOING TO AFFECT THE MOTORSPORT INDUSTRY? We didn’t know or we forgot it was going to happen. Now it’s here: as from the 25th of May 2018, the General Data Protection Regulation, GDPR, comes into force, complementing the existing Privacy and Electronic Communications Regulations, PECR, which…
DIGITAL MARKETING FOR MOTORSPORT: A GOOD FIT?
As you have most likely already read our previous blog on this topic (you can find it here), and have understood digital marketing for motorsport is something relevant for your company, most likely the next question will be: is Digital marketing a good fit for motorsport? In other words is…
ARE PICTURES DEAD? WELL, IN DIGITAL MARKETING THEY ARE STILL THE FUNDAMENTALS OF YOUR CAMPAIGN!
Are pictures obsolete Assets? We will try to understand if you still need to invest in photographic services? Our industry specialise in adrenaline and emotion! I have been working with many different professional photographers in the past and I have been always somewhat frustrated when they delivered this technically perfect pictures. They…
WHAT IS DIGITAL MARKETING? IS THIS RELEVANT TO MOTORSPORT?
What is digital marketing? Understanding from a Motorsport perspective what are the main areas of the digital marketing landscape It may seem like a trivial question but the more we deal with clients on this topic the more we understand there is a huge confusion on what digital marketing is. You…
E-COMMERCE FOR MOTORSPORT, DOES IT WORK?
E-COMMERCE? Motorsport is the perfect scenario! Is your market global or at least international? Can your product/services be delivered easily? Are your customers used to buy from suppliers based abroad? Do you sell also to end users? If you have answered yes to some of these questions it means that…
MOBILGEDDON: HOW IS GOING TO IMPACT MOTORSPORT?
Before going into details of what is meant to be the mobile revolution of the internet, as we know it, we probably need to discover what is a google update. Any time we want to know more about a particular topic or we are looking for something, Google is there…
CONTENT MARKETING: YOUR SEO STRONGEST TOOL!!!
CONTENT MARKETING? Is it all about mobile, is it all about social or is it all about video? Well actually the right way to put this is: It is all about content! Let us start from the begin, we ideally want new people get to know about our offer, we…
FACEBOOK: 10 TOP SECRETS? WELL ACTUALLY…
Every time I meet a new client it is always the same question: can you please tell me what are the Facebook secrets? What are the best advices you can give me for our social media? What are we doing wrong in social media? In time, I have to…
NEWSLETTER: THE RIGHT NUMBERS!
Even before starting to talk about why you should regularly send a newsletter and how to best optimise it, I think it is important to understand what sort of result you should expect. As we know newsletter are the most effective on-line tool to drive repeat sales. It is impossible…