WHAT IS DIGITAL MARKETING? IS THIS RELEVANT TO MOTORSPORT?
What is digital marketing? Understanding from a Motorsport perspective what are the main areas of the digital marketing landscape It may seem like a trivial question but the more we deal with clients on this topic the more we understand there is a huge confusion on what digital marketing is. You…
NEWSLETTER: THE RIGHT NUMBERS!
Even before starting to talk about why you should regularly send a newsletter and how to best optimise it, I think it is important to understand what sort of result you should expect. As we know newsletter are the most effective on-line tool to drive repeat sales. It is impossible…