GDPR: HOW IT IS GOING TO AFFECT THE MOTORSPORT INDUSTRY?
GDPR: HOW IT IS GOING TO AFFECT THE MOTORSPORT INDUSTRY? We didn’t know or we forgot it was going to happen. Now it’s here: as from the 25th of May 2018, the General Data Protection Regulation, GDPR, comes into force, complementing the existing Privacy and Electronic Communications Regulations, PECR, which…
DIGITAL MARKETING FOR MOTORSPORT: A GOOD FIT?
As you have most likely already read our previous blog on this topic (you can find it here), and have understood digital marketing for motorsport is something relevant for your company, most likely the next question will be: is Digital marketing a good fit for motorsport? In other words is…
ARE PICTURES DEAD? WELL, IN DIGITAL MARKETING THEY ARE STILL THE FUNDAMENTALS OF YOUR CAMPAIGN!
Are pictures obsolete Assets? We will try to understand if you still need to invest in photographic services? Our industry specialise in adrenaline and emotion! I have been working with many different professional photographers in the past and I have been always somewhat frustrated when they delivered this technically perfect pictures. They…
WHAT IS DIGITAL MARKETING? IS THIS RELEVANT TO MOTORSPORT?
What is digital marketing? Understanding from a Motorsport perspective what are the main areas of the digital marketing landscape It may seem like a trivial question but the more we deal with clients on this topic the more we understand there is a huge confusion on what digital marketing is. You…
CORRECT IMAGE SIZE, DO YOU HAVE IT?
IMAGE SIZE: Everybody loves some visuals, especially when they can give your social media a significant boost. But what is the right size for your images? How to improve their appearance? In order to achieve this, you should focus on Size and Shape, they literally define how the picture will look…
PAGE SPEED: IS YOUR SITE FAST ENOUGH?
1, 2… Too late. You already lost 4.3% clicks, at least according to Microsoft Bing search team. And that is for only a 2 seconds delay. Scary uh? What if I told you that the very same delay also has a negative impact on user satisfaction (-3.8%) and revenue per…
ONE WAY TO IMPROVE YOUR CONTENT: LENGTH!
One of the main concerns regarding one’s own brand or site is how to find the optimal length for a post, article or whatever content you want to put on social networks. Far too many people ignore the actual importance of this parameter. For instance, I’ve actually seen people trying to…
HOW A PRODUCT REVIEW CAN HELP YOUR BRAND
They say there’s no such thing as bad publicity, I don’t think that’s true… While this statement could be applied to artistic products such as books, films and pictures, to some extent at least, you don’t want that to happen in the Motorsport world. Last time we talked about e-commerce,…
E-COMMERCE FOR MOTORSPORT, DOES IT WORK?
E-COMMERCE? Motorsport is the perfect scenario! Is your market global or at least international? Can your product/services be delivered easily? Are your customers used to buy from suppliers based abroad? Do you sell also to end users? If you have answered yes to some of these questions it means that…