When they ask me “Can you tell us a bit more about your training programme?” my answer is “Why don’t you experience it first hand?”.  And so it began the discussion with the MIA on working together to improve the current Digital skills of the motorsport industry professionals. It was also the…

It does not happen every day that an institution like the CIM (Chartered Institute of Marketing) accredits a member of the Motorsport Industry. Actually, it has never happened before. Paolo Callea is the first motorsport professional to become a member of the CIM. The next question is clearly how do…