There are two shows during the year that really counts when it comes to Motorsport. One is the Professional MotorsporSport World (PMW) in Cologne and the other is the Autosport International, also known as ASI, at Birmingham’s NEC. We have been called to talk about Digital. More in detail to present how Race-tracks can benefit from Digital Strategies.

For this reason since a while we are tracking Digital performances of the most famous racetracks in the world. You can check in our STATS section and choose CIRCUIT to highlight exactly how each venue is performing when it comes to Social media.

The PWM will take place on the 11th, 12th and 13th of November, and our presentation is scheduled for the 12th at 12:00. Be sure not to miss some insights on Digital as we will present the entire set of variables collected so far. Our Data mining process is supported by University College London, who has offered a bit of help to sip through so many numbers.

Please find below abstract of the presentation:

Digital marketing – an efficient and cost-effective promotion strategy

Paolo Callea, digital marketing, CTC Ltd, UK

As venue operators are currently under pressure to promote their events against the ever-increasing competition, digital marketing is set to be one of the strongest allies to win spectators’ preferences. Everyone in the industry understands the importance of working on this, although few racetracks or even agencies appreciate the numbers of the game. The aim of this presentation is to present the audience with real figures and benchmarks to help them create their own Key Performance Indicator and judgement on what works best and the latest trends.