MIA BUSINESS WORKSHOP – 11 JAN
Digital: Supercharge Your Motorsport Marketing
Thursday 11 January 2018, 3.45 – 4.45pm
Autosport International Show 2018, NEC, Birmingham
The workshop will examine the digital marketing tools and trends from the racing industry perspective. We know the industry: we have been involved in racing and its support for more than ten years, on and off the track, in Britain and abroad. We will be talking about what works best and is more effective and efficient in motorsport, with relevant examples from the racing world.
Your market expects digital. Stay ahead: digital media are now essential to talk and listen to your clients and generate leads.
What will you be learning?
- Why Digital Marketing is a good fit with motorsport.
- What are the main digital marketing tools.
- What content works and does not work.
- What you can do yourself to improve your digital presence.
- How to make sure you get value for money.
Who should attend?
The workshop is aimed at all sectors of the motorsport market.
CALLEATECHCENTER LTD (CTC), based in London, undertakes specialist motorsport marketing strategies for the automotive sector. CTC has more than 10 years’ experience in providing complete motorsport marketing, PR, digital and web services, and training. We have first-hand racing experience, more than ten year’s work in the industry, strong academic and hands-on marketing and business development credentials, have has conducted extensive training programmes, and are members of the Chartered Institute of Marketing.
MOTORSPORTDIGITALMARKETING (MDM), part of the CTC group, offers the motorsport industry bespoke digital marketing solutions, ensuring that all digital tools support concrete marketing and business objectives. We also provide a unique service of motorsport data aggregation, research and analysis.